The phrase, popularized within the early 2010s, sometimes signifies a humorous response to an unknown contact after buying a brand new machine or altering one’s telephone quantity. It feigns ignorance of the sender’s id, typically used playfully or to deflect undesirable communication. For instance, receiving a textual content from an unsaved quantity may immediate this response.
This expression displays a standard expertise within the digital age: the momentary confusion of sorting by contacts after a telephone improve. It turned a meme exactly as a result of it resonated with the shared expertise of managing digital relationships. Past its humorous intent, the phrase can serve a sensible goal, prompting the sender to establish themselves and re-establish communication inside the new context of the recipient’s machine. Its rise coincides with the period of widespread smartphone adoption and evolving social communication norms.
