New Chapter, a outstanding pure complement model recognized for its whole-food fermented nutritional vitamins and natural extracts, is owned by Procter & Gamble (P&G). This acquisition occurred in 2012, bringing the Vermont-based firm underneath the umbrella of one of many world’s largest shopper items companies.
Understanding the possession of a complement model offers useful context for customers. It could possibly make clear the corporate’s potential assets, analysis capabilities, and total enterprise philosophy. P&G’s acquisition provided New Chapter entry to a wider market and better manufacturing capabilities, whereas doubtlessly elevating questions on sustaining its authentic dedication to sustainable and natural practices. This relationship between a big multinational company and a smaller, values-driven firm provides an fascinating case research within the pure merchandise {industry}.