This phrase juxtaposes a luxurious merchandise, a Rolex Datejust watch, with an apathetic sentiment. It represents a possible critique of consumerism, questioning the societal emphasis on standing symbols. One might interpret it as an announcement of individuality, rejecting the stress to evolve to materialistic values. Alternatively, it might merely mirror a real indifference in direction of luxurious watches.
Inspecting this sentiment offers perception into evolving social values. The rising prevalence of such statements might point out a shift away from conventional standing symbols. It might mirror a rising consciousness of financial inequality or a want for extra significant and fewer materialistic pursuits. Alternatively, it might be a type of counter-signaling, the place people who can afford luxurious items downplay their significance to look extra relatable or genuine.